The rebrand will release later this month, Amazon said.
Amazon
Amazon will relabel its totally free streaming service IMDb Television as Amazon Freevee on April 27, the company stated Wednesday.IMDb Television, part of the Amazon-owned movie and TV database IMDb, is an ad-supported library of TV shows, channels and films. The Information reported in November that Amazon had actually been considering a rebrand for IMDb Television, reasoning that it was too tough to pronounce. Other name pitches consisted of Free TV, Free Streaming Television and Zon, brief for Amazon, according to the report.
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